Turning Ideas Into Impact
Throughout my career, the industries have changed, but the work has remained remarkably consistent: translating ambitious ideas into exceptional experiences, trusted relationships, and measurable impact.
Selected Impact at Culturati
In Person
526
Unique Leaders Convened
330
Unique Organizations
70%
C-suite or Equivalent
~7M
Employees Represented
4.4/5
Average Attendee Rating
99.8%
Would Attend
Again
Online
4,011
Subscribers from 2k organizations
76%
Increase in newsletter opens
48%
Average open rate and .2% opt out
3,804
Webinar registrations
8,567
Webinar recording
views
30,699
On Demand video library views
Areas of Expertise
Communities & Experiences
Executive Community Building - Experience Design - Hospitality - Member, VIP & Speaker Experience - Networking Design - Registration Strategy - Experience Flow - Event Production
Leadership & Operations
Strategic Operations - Cross-Functional Leadership - Project & Program Management - Process Improvement - Systems Design - Team Leadership - Budget Oversight - Vendor Management - Logistics
Programming & Thought Leadership
Leadership Programming - Theme Development - Agenda Architecture - Speaker Research & Recruitment - Session Design - Editorial Strategy - Content Strategy - Executive Communications
Partnerships & Growth
Strategic Partnerships - Sponsor Relationships - Stakeholder Engagement - Business Development - Brand Strategy - Marketing Communications - Digital Content Platforms - Performance Analytics
What Others Say
Myste combines keen analysis with patient intuition. She digs into an idea until she finds gold. She supported my work with the Culturati Summit for five years. She spots opportunity, anticipates challenges, and takes initiative to make fruitful conversations happen — all that on top of her acumen producing a big conference with multiple moving parts and big-name players. She stays focused when under pressure to execute excellence with high stakes. She builds trust quickly and is a pleasure to work with.
Rev. Steven Tomlinson, PhD
Professor, Seminary of the Southwest & Culturati Scholar
I’ve had the privilege of knowing Myste for almost 20 years and have worked with her at three different organizations, including Culturati for the past five years. In every context, she has stood out as a leader with rare balance: strategic and empathetic, humble and determined, deeply committed to both the people and the work in front of her. Myste is the best boss I’ve ever had. As I reentered the workforce after the pandemic as a new mom, she put real trust in me, gave me agency, and consistently championed my growth. She helped me build confidence, encouraged me to expand my skill set, and created space for me to try new things. She leads with care, clarity, and conviction, and any team or partner would be lucky to work with her.
Annie Parmelly
Culturati Staff - Marketing & Administration
As COO of Culturati, Myste doesn't just support the core vision; she architects the systems that turn it into reality. The numbers tell part of the story: an editorial platform reaching 4,000 subscribers across 2,000+ organizations, an invitation-only Summit drawing executives from 330+ organizations and 42 industries (70% C-suite), and an editorial overhaul that boosted unique opens by 76% while holding a 48% open rate. But numbers like that don't happen by accident. They happen because someone is willing to sit in the tension between "what should we build" and "how do we actually build it," and stay there long enough by engaging a wide audience from leading academics to CEO/CXO and their trusted advisors to get both right.
What sets Myste apart is that she treats operations as a creative discipline, not just a logistical one. She designs executive experiences the way a great host designs a dinner party, with intention, attention to the room, and a clear sense of what conversation she wants to spark for leadership and human flourishing. Then she builds the operational scaffolding underneath it with the same rigor an engineer brings to a bridge.
Few people can toggle between "what's the deeper human question we're trying to answer here" and "who's confirming the AV vendor by Friday" in the same afternoon. Myste does it without missing a beat in either direction and with a flair.
She's also become one of the more thoughtful voices I know on a question that matters enormously right now: as AI reshapes how we work and think, what human capacities - curiosity, judgment, compassion, wisdom - do we need to double down on? She doesn't just ask that question abstractly; she builds it into how she leads teams, designs programming, and shapes conversations among some of the most senior leaders in the country. When we first published research and insights from our AI Task force, the finished product exceeded my best expectations and it would not have happened without her taking charge.
If you're looking for someone who can hold a strategic vision and execute it with precision, rigor, and genuine care for the people involved, Myste is that rare combination.
Shakeel Rashed
Board Member, Advisor & Investor
When people say that Millennials don’t have a strong work ethic and commitment to their company, they haven’t met Myste! You will not find someone who cares more and works harder than she does. She puts her heart and soul into her work. I had the pleasure of working side by side with her having hired her with no previous travel agency experience. She took our industry by storm and quickly built a stellar reputation within our company and the travel industry. She brought her creative talents to our company and took over planning our events. We relied on Myste’s creativity as she coordinated our holiday parties, industry travel events and the list goes on! Every year our advisors would ask how we were going to top last year's parties and leave it to Myste, she always did!
Mickey Weill
Vice President of Sales Development for Protravel International
I am pleased to provide an enthusiastic endorsement for Myste Wylde. I had the privilege of working with Myste several years ago when she joined Protravel International Beverly Hills and I was immediately impressed by her determination and talent. Myste came to us without formal travel agency experience, but she had an innate sense of hospitality and was a quick learner. Myste has a deep-rooted passion for unforgettable experiences one finds by expanding horizons and experiencing different cultures. Myste is a creative and talented person who curated many of our industry and office events. She also took over planning the Protravel Western Region’s Holiday Party, which were always a huge success under her organization. Myste is a self-starter, highly organized, listens and learns, and also works well with other professionals, who appreciate what she brings to the organization. Myste would be a welcomed addition to any team and I offer this recommendation without any reservation. Please feel free to contact me if you require further information.
Nancy Knight
Branch Manager for Protravel Beverly Hills, San Francisco, and Sierra Madre
Myste was an integral part of the Millennials in Travel Los Angeles chapter leadership team, focusing her efforts on expanding the organization’s presence and growing membership through professional networking events, philanthropic activities and numerous other initiatives that provided value to our members. As Officer of Membership for our flagship chapter, Myste promoted chapter membership and local events to a database of approximately 1500 subscribers through email, social media, and her wide network of professional contacts. After just one year in this role, she quickly elevated to leading the chapter as the Officer of Development, responsible for overseeing all chapter activities, including managing a team of three local chapter officers and liaising with the Board of Directors. Myste was also responsible for developing comprehensive event plans for professional networking events, social gatherings and philanthropic efforts, including but not limited to, sourcing venues, securing sponsorships, negotiating services including food and beverage, photographer, valet and parking, and creating and executing all invitations and social media posts to generate awareness and attendance.
Monika Weinsoft
Co-Founder/Global Director of Operations Millennials in Travel
I so appreciate having had the opportunity to work alongside Myste as we co-chaired the ASTA Millennials & Mentors group together. Her ability to go above and beyond expectations at every chance without breaking a sweat was noteworthy but to plan every angle of those events from the decadent food, to guest speakers and surprise entertainment and even unique activities with ease in a voluntary position was admirable. Her drive really helped to motivate others to be more involved and brought on a new interest from the industry. Together we built the group from nothing to over 300 members is under a year with basically no budget. Myste was always cool under pressure, well spoken and professional. She truly was a joy to work with. She is a go getter and when she’s on your team nothing is impossible.
Gabriella Price
Former Co-Chair SoCal ASTA Millennials & Mentors
Collateral
“Myste helped build Culturati from an annual Summit to a year-round executive learning community — and she did it by mastering skills most people spend a career chasing: programming with design & hospitality instincts, earning exceptional trust & building communities, and building the digital platforms that made the work outlast the room. If I weren't stepping back, I'd be begging Myste to help me build the next venture. Whoever gets her is getting someone exceptional.”
Eugene Sepulveda
CEO & co-founder, Culturati
Myste is an invaluable asset to any organization. A true leader, Myste has a rare work ethic and a special talent for management. I originally hired her to produce our in-house fashion shows part-time, but within a few shorts months the venue owners and I promoted her to full-time Director of Special Events and Office Manager. As my daytime counterpart, I knew that I could always count on her to handle anything that needed to be done. More than that, I knew that the execution would be flawless. Our clients always enjoyed working with her, and I know they would recommend her as well. Her professionalism and commitment to excellence was one of the driving forces behind the success of our business.
Chad Hanna
Former General Manager Couture Los Angeles
Myste has a dynamite personality. She adapts extremely well no matter the environment and steps up to the plate as a leader when needed. I knew within 30 minutes of first meeting Myste that she was an all-star. I entrusted her with one of my very high-end clients and she exceeded expectations over and over again. She is a joy to work alongside and I look forward to a long working relationship with GG!
Brandi Traut
Owner Boss Lady Events
Myste and her team at GG are amazing to work with. I've worked with them on several fashion shows including the launch of my own brand and the only on-the-sand runway show sanctioned by the City of Hermosa Beach. Myste really knows how to go above and beyond and take things to a whole new level. Her team has exceptional followup and organizational skills and are a pleasure to work with.
Jeff Ganz
Former Director of Marketing/Operating Partner Baja Sharkeez Restaurant Group
I absolutely recommend working with Myste and the GG Team! They put on fabulous events and promotions no matter what the occasion. I have a lot of respect for how reliable and responsible Myste is at coordinating all of the various, moving pieces. In every VIP event we have worked on together in the past she has always exceeded our expectations with a memorable VIP experience! Myste is truly a great partner to work with and an even better person to be around. Her positive energy is contagious, I look forward to working with her again in the future and now consider her a friend.
Nicholas Ryan
Former Vice President of Marketing Caesars Entertainment Corporation
I worked with Myste on numerous events over the past several years. She is an incredible organizer, extremely personable, and has a very talented and professional team. She made our events go to another level. She always made sure her team made all of our guests feel very welcome and ensured they had a great time.
Mark Schrecengost
Former General Manager Buffalo Thunder
Myste is a pro when it comes to handling special events. She helped me out with fashion shows at her venue and made it so much easier for my team. From planning to execution, she got the job done.
Russel Rufino
Former Owner Blufizz Marketing Group
Myste is an amazing professional I have worked with in the past and will continue to use her services. Her experiences in fashion helped me and my clients have a successful event.